Bloomchic (7)

We re-imagine how clothes fit on mid- and plus-size bodies, by recommiting to the basics: mastering the fundamentals of sizing, comfort, and functionality. We recognize that while this part is foundational, it's a problem that's far from solved. In fact, the plus-size community has too often been misled by the modern fashion industry through unfulfilled promises and poor execution. Central to our process is an empathetic design philosophy that understands, respects, and centers the mid- and plus-size woman and her body at every step. The result is that we don't just offer larger sizes; each product we create is a solution to the unique needs of our customers, and designed with her experience in mind. We believe in the importance of quality; of attention to detail; and of creating a profound sense of safety and belonging within our brand through the designs we put out into the world. Show Less